Zoetis Petcare Rewards Program Social Campaign

I designed and illustrated assets for a social campaign promoting Zoetis Petcare’s Rewards Program, targeting millennials. Working with a copywriter and art director, we created playful video carousels and stills that combined Zoetis' illustration style with imagery to bring the message to life.

Zoetis Petcare - Veterinarian Dashboard

I designed a new B2B dashboard for Zoetis Petcare to help veterinarians track their Rewards Program performance—monitoring customer sign-ups, product purchases, and points earned and redeemed. Collaborating with a UX designer, we translated user research insights into wireframes, and with input from my Design Director, I crafted the final UI.

While many healthcare dashboards resemble wireframes, we aimed for a more polished design by incorporating thoughtful UI elements, pops of color, and typography from the Zoetis brand, making the interface both functional and visually engaging.